Our towels get softer and nicer the more you wash them, but if you're impatient we've got a simple, inexpensive solution.
Add 1 cup baking soda in place of detergent and then line dry the towels in the sun if possible. A quick tumble on low heat afterwards will soften them even further.
Also, always use medium or low heat if you machine dry — high heat can cause cotton fibers to tighten, making the fabric feel stiffer.
